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Wed 13th Aug 2014

Veuve Clicquot withdraw title sponsorship of Gold Cup

Leading champagne house step down after 20 years as title sponsors

Veuve Clicquot have announced today that they have withdrawn their title sponsorship of The Gold Cup for The British Open Polo Championships. The brand has supported the prestigious tournament for 20 years, their distinctive yellow branding becoming synonymous with Cowdray Park Polo Club and The Gold Cup.

Lord Cowdray, President of Cowdray Park Polo Club, says “It is with great sadness that we say goodbye to Veuve Clicquot with whom we have enjoyed such an amicable association. With Veuve Clicquot’s support, The Gold Cup at Cowdray Park has gone from strength to strength. Each year, we have offered the best polo tournament on the best grounds in the UK while Veuve Clicquot has added the sparkle which has made attendance of The Gold Cup Final so exciting. We thank them for the 20 years of style and fun which they have brought to The Gold Cup and wish them every success in their new endeavours.”
 
Jo Thornton, Managing Director of Moet Hennessy UK, comments, "For the past 20 years, Veuve Clicquot has been honoured and proud to have supported and celebrated the prestigious Gold Cup for The British Open Polo Championship as the highlight of the Veuve Clicquot Season in the United Kingdom. I would like to take this opportunity to thank Lord and Lady Cowdray, and the entire team at Cowdray Park Polo Club, for all they have done to make the event such a glorious success over so many years.  I wish them every continued success."
 
Cowdray Park is in discussion with several luxury brands keen to explore the benefits of sponsorship of the best attended polo tournament in the UK.

Photograph: Dubai, Winners of The Veuve Clicquot Gold Cup, 2014. By Tony Ramirez/www.imagesofpolo.com
 


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